Last updated: 2nd July 2026

This Privacy Policy explains how Equals Results Ltd trading as Equals Results (“Equals Results”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you use the Equals Results mobile application, website, services, booking features, communications, support channels, and related services (together, the “Services”).

This Privacy Policy applies to clients, trainers, staff members, administrators, and other users of the Equals Results Services.

By using the Services, you acknowledge that your personal information will be handled as described in this Privacy Policy.

1. Who we are

Equals Results provides a mobile application and related services for fitness, personal training, gym booking, session management, client communication, package and credit visibility, and related operational services.

Controller: Equals Results
Company address: 53 Muswell Hill Rd, London N10 3JB
Contact email: info@equalsresults.co.uk
Website: www.equalsresults.co.uk

For certain services, we may process information on behalf of participating gyms, studios, trainers, or business partners. Where this applies, the relevant gym, studio, trainer, or business partner may also be responsible for how your personal information is used.

2. Information we collect

The information we collect depends on how you use the Services and your role within the app.

2.1 Account and identity information

We may collect:

• name;

• email address;

• phone number;

• login and authentication details;

• member ID or invite code;

• gym, studio, or location association;

• role, such as client, trainer, staff member, support user, or administrator;

• account status and app preferences.

We use this information to create and manage your account, verify your identity, link you to the correct client or staff profile, provide secure access to the app, and prevent unauthorised access.

2.2 Booking, session, and attendance information

We may collect and process:

• appointments and session bookings;

• cancellations, reschedules, and attendance history;

• trainer assigned to a session;

• gym or studio location;

• appointment dates, times, and status;

• package, credit, certificate, or membership usage;

• session history and related booking references;

• notes or operational information related to bookings.

We use this information to display your schedule, booking history, available credits, package usage, cancellations, and related information inside the app.

2.3 Trainer and staff information

If you are a trainer, staff member, manager, or administrator, we may collect and process:

• name and contact details;

• role and permissions;

• work location or associated gym;

• calendar or appointment assignments;

• trainer profile information;

• session notes or client-related notes, where enabled;

• administrative actions performed within the app.

We use this information to provide staff features, manage schedules, support client services, maintain appropriate access controls, and help operate the business.

2.4 Payment and transaction-related information

Where payment-related features are enabled, we may collect and process information relating to:

• purchases, packages, credits, certificates, or memberships;

• order history;

• payment status;

• outstanding balances;

• refunds, adjustments, or disputes;

• transaction references.

We do not intentionally store full card numbers in the app. Where card payments are made, payment information is usually processed by third-party payment providers, app store providers, or other secure payment processors. Those providers may process payment data in accordance with their own privacy policies and security standards.

2.5 Communications and support information

If you contact us or interact with support, we may collect:

• your name and contact details;

• the content of your message;

• support requests;

• feedback;

• complaint or issue details;

• records of our communications with you.

We use this information to respond to enquiries, resolve issues, improve the Services, and maintain records of support interactions.

2.6 Device, app, and technical information

When you use the app, we may collect technical information such as:

• device type and operating system;

• app version;

• device identifiers or app instance identifiers;

• push notification token;

• login and security logs;

• error logs and crash information;

• diagnostics and performance data;

• approximate technical information needed to operate and secure the app.

We use this information to keep the app secure, diagnose technical issues, send push notifications where enabled, monitor performance, prevent abuse, and improve the Services.

2.7 Notifications and preferences

If you enable notifications, we may process information needed to send you relevant app notifications, such as:

• booking confirmations;

• cancellation updates;

• schedule changes;

• package or credit reminders;

• account or security alerts;

• service announcements;

• trainer or staff notifications, where relevant.

You can usually manage notification permissions through your device settings and, where available, within the app.

2.8 Health, fitness, and sensitive information

The Services are designed for fitness, gym, training, and booking-related use. Depending on how your gym, trainer, or service provider uses the app, some information may relate to your health, fitness, attendance, training activity, injuries, goals, or similar information.

Please do not submit sensitive personal information through the app unless it is necessary for the service being provided and you are comfortable sharing it. Where sensitive information is collected or processed, we will only use it where we have a lawful basis to do so, such as your explicit consent, the provision of services you have requested, legal obligations, or another lawful basis under applicable data protection law.

3. How we use your information

We use personal information for the following purposes:

• to create, verify, and manage user accounts;

• to authenticate users and protect account security;

• to link users to the correct gym, client, trainer, or staff profile;

• to display bookings, sessions, cancellations, packages, credits, and related information;

• to allow bookings, cancellations, reschedules, and related app features where enabled;

• to support trainers, staff, and administrators in providing services;

• to provide push notifications and service communications;

• to process purchases, payments, credits, refunds, and related transaction information where enabled;

• to provide customer support;

• to investigate issues, disputes, errors, and suspected misuse;

• to monitor app performance and improve the Services;

• to maintain business records;

• to comply with legal, regulatory, tax, accounting, safety, and security obligations;

• to enforce our terms, policies, and rights.

4. Legal basis for processing

Where UK GDPR, EU GDPR, or similar data protection laws apply, we rely on one or more of the following lawful bases:

• Contract: where processing is necessary to provide the Services you have requested.

• Consent: where you have given consent, such as for certain notifications, optional features, or sensitive information where required.

• Legitimate interests: where processing is necessary for our legitimate business interests, such as operating the app, improving services, securing systems, preventing misuse, and supporting users, provided those interests are not overridden by your rights.

• Legal obligation: where processing is required to comply with applicable law, regulation, tax, accounting, safety, or legal obligations.

• Vital interests or public interest: in limited circumstances where applicable law permits or requires this.

5. How we share information

We do not sell your personal information.

We may share personal information with the following categories of recipients where necessary:

5.1 Gyms, studios, trainers, and authorised staff

We may share relevant information with the gym, studio, trainer, staff member, or business associated with your account so they can provide services, manage bookings, handle cancellations, view schedules, manage packages or credits, and support your account.

5.2 Service providers and technology partners

We use trusted service providers to help operate the Services. These may include:

• cloud hosting providers;

• database and storage providers;

• authentication providers;

• push notification providers;

• booking and scheduling systems;

• payment processors;

• analytics, diagnostics, and crash reporting providers;

• customer support and communication tools;

• email and messaging providers.

These providers are only permitted to process personal information as needed to provide services to us, subject to appropriate contractual and security obligations.

5.3 Booking, scheduling, and integration partners

The app may connect with third-party booking and scheduling systems, including Acuity Scheduling or similar providers, to retrieve, update, or display booking, client, appointment, package, certificate, and order information.

5.4 Payment providers

Where payments are enabled, payment information may be processed by third-party payment providers, app store providers, card processors, or related financial service providers. We do not control all aspects of their independent processing, and their own privacy policies may apply.

5.5 Legal, safety, and business purposes

We may share information where necessary to:

• comply with law, regulation, court order, or legal process;

• respond to lawful requests from authorities;

• protect the rights, safety, and security of users, staff, our business, or others;

• investigate fraud, abuse, security incidents, or policy violations;

• enforce agreements and terms;

• support a business transfer, merger, restructuring, sale, or similar corporate transaction.

6. International transfers

We may use service providers located in countries outside the United Kingdom or European Economic Area. Where personal information is transferred internationally, we will take appropriate steps to protect it, such as using contractual safeguards, adequacy decisions, or other lawful transfer mechanisms where required.

7. Data retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business records, resolve disputes, comply with legal obligations, and protect our rights.

Retention periods may vary depending on the type of information. For example:

• account information may be retained while your account remains active;

• booking, attendance, package, credit, and transaction records may be retained for business, accounting, legal, and dispute-resolution purposes;

• support records may be retained for a reasonable period after the issue is resolved;

• technical logs may be retained for a shorter period unless needed for security, diagnostics, or legal purposes.

When information is no longer needed, we will delete, anonymise, or securely retain it in accordance with applicable law and business requirements.

8. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include authentication controls, access restrictions, encryption in transit, secure cloud infrastructure, monitoring, logging, backup controls, and staff or administrator permission controls.

No system is completely secure, and we cannot guarantee that unauthorised access, loss, misuse, or disclosure will never occur.

9. Your rights

Depending on where you live, you may have rights over your personal information, including the right to:

• request access to your personal information;

• request correction of inaccurate information;

• request deletion of your information;

• object to certain processing;

• restrict certain processing;

• request transfer of your information;

• withdraw consent where processing is based on consent;

• complain to a data protection authority.

To exercise your rights, contact us at: [Insert privacy/contact email].

We may need to verify your identity before responding to a request. Some information may need to be retained where required by law, for legitimate business purposes, to resolve disputes, or to protect legal rights.

If your account is associated with a gym, studio, trainer, or business partner, we may need to coordinate with them to respond to your request.

10. Children

The Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If the app is made available to users under 18, it should only be used with appropriate consent from a parent, guardian, or responsible adult where required by law or by the relevant gym, studio, trainer, or service provider.

If you believe a child has provided personal information without appropriate consent, please contact us.

11. Marketing communications

We may send service-related communications, such as account, booking, cancellation, payment, package, credit, security, or support messages.

Where permitted by law, we may also send marketing or promotional communications. You can opt out of marketing communications at any time by using the unsubscribe link, changing your preferences, or contacting us.

Even if you opt out of marketing, we may still send important service, account, safety, legal, or transactional messages.

12. Push notifications

If you allow push notifications, we may send notifications relating to bookings, cancellations, session reminders, package or credit updates, account security, service updates, and other app-related matters.

You can disable push notifications through your device settings. Some important information may still be provided inside the app or by other communication methods.

13. Third-party links and services

The Services may contain links to third-party websites, booking systems, payment services, app stores, or other external services. We are not responsible for the privacy practices of third parties. You should review their privacy policies before providing information to them.

14. App store providers

If you download the app through the Apple App Store or Google Play, Apple or Google may collect and process information under their own privacy policies and platform terms. We are not responsible for their independent processing of personal information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date above. Where required, we may notify you through the app, by email, or by other appropriate means.

Your continued use of the Services after an updated Privacy Policy becomes effective means that you acknowledge the updated policy.

16. Contact us

If you have questions about this Privacy Policy or how your personal information is handled, contact us at:

Equals Results
Email: info@equalsresults.co.uk
Address: 53 Muswell Hill Rd, London N10 3JB
Website: www.equalsresults.co.uk